When business owners think about EV chargers, they often focus on the cost or the logistics. But one of the most powerful benefits is often overlooked:

EV charging increases how long customers stay - and the longer they stay, the more they spend.

It’s simple psychology. When someone plugs in to charge their car, they're naturally anchored to your location for anywhere from 20 to 60 minutes, depending on charger speed. That creates a golden window of opportunity - to turn passive waiting into active spending.

🛎️ For Hotels & Resorts:

A guest arrives early, plugs in their car, and decides to grab a coffee while they wait for check-in. Or they stay an extra hour after checkout to fully charge—and spend that time in the spa, the restaurant, or the bar.
That’s new, unexpected revenue you wouldn’t have captured otherwise.

🍷 For Restaurants, Bars & Cafés:

EV drivers are more likely to order a full meal instead of a takeaway. A 30-minute fast charge might lead to drinks, dessert, and an extra round.
In fact, many EV drivers say they prefer stopping somewhere they can enjoy themselves during charging -it turns a chore into a treat.

🛍️ For Leisure & Retail:

The dynamic is the same. While charging, people browse. They explore. They buy. Whether it’s a golf pro shop, a garden centre, or a destination retailer, longer dwell times consistently lead to higher basket sizes.

💡 Real-World Insight:

A recent CEBR (Centre for Economics and Business Research) study found that EV drivers spend up to 38% more per visit at businesses where they can charge their vehicle.

That’s a huge uplift—especially when you multiply it by the number of EV-driving customers your business could attract each week.

“EV charging isn’t just a utility - it’s a revenue amplifier. The dwell time it creates is one of the most underappreciated benefits for hospitality and retail businesses.”
— Johnny Manning, Founder & MD, Connekt Charging

So instead of asking "Will chargers take up space in my car park?" or "What if they're not used enough?", a better question might be:
"What kind of spend am I missing out on by not offering charging?"

When placed strategically - near your reception, café, or retail entrance - EV chargers become more than infrastructure. They become part of the customer journey, and a tool to increase both satisfaction and revenue.

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