Electric vehicle (EV) adoption is accelerating across the UK, and for hotels, leisure venues, and tourism destinations, EV charging is quickly becoming an essential amenity.

Yet despite growing demand, many EV charging installation projects stall before they ever go live.

They get delayed.
They lose momentum.
Or they never make it past the planning stage.

If you’re considering installing EV chargers for your business, understanding why projects stall is the first step to avoiding it.

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Why Do EV Charging Projects Stall?

Most businesses already recognise the need for EV charging.

Projects don’t fail because of lack of demand, they stall because of:

• Unclear costs and ROI
• Overly complex proposals
• Poorly matched solutions
• Slow internal decision-making

The good news? All of these are avoidable.

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1. No Clear Commercial Model

The most common reason EV charging projects stall is uncertainty around cost.

Businesses need clarity on:

• EV charger installation costs
• Ongoing electricity and maintenance costs
• Revenue potential from EV charging
• Available EV charging grants or funding

Without this, decision-making slows—or stops entirely.

Example: Fereneze Golf Club

Fereneze Golf Club explored EV charging for over four years but couldn’t move forward due to a lack of a viable commercial model.

Once a solution was developed by Connekt that:

• Used existing electrical capacity
• Reduced upfront costs
• Included secured funding

…the project finally progressed.

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2. Choosing the Wrong EV Charging Solution

Not all EV charging setups are the same.

A common mistake is selecting a solution based on:

• Speed alone (e.g. “fastest charger possible”)
• Generic supplier recommendations
• What works for other businesses—not yours

Instead, EV charging should be based on:

• Customer dwell time
• Type of venue
• Location (urban vs rural)
• Typical usage patterns

Example: Coorie Retreats

At Coorie Retreats, a rural luxury glamping site, guests typically stay for multiple nights.

Instead of installing rapid chargers, a 7.4kW overnight EV charging solution was chosen—perfectly aligned with guest behaviour.

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3. Perceived Complexity of EV Charger Installation

Many businesses delay installing EV chargers because they assume the process will be:

• Complicated
• Time-consuming
• Disruptive

In reality, this depends entirely on the delivery approach.

Example: Verdant Leisure

Verdant Leisure installed EV charging across 12 holiday parks nationwide.

Despite the scale:

• The rollout was fully managed
• Installation was coordinated across all sites
• Disruption to guests was minimal

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4. Concerns About Disruption to Your Business

For hotels, golf clubs, and leisure venues, maintaining the customer experience is critical.

Understandably, many ask:

Will EV charger installation disrupt our guests or operations?

In most cases:

• Installation can be scheduled during quieter periods
• Work can be phased across locations
• Disruption is minimal when properly planned

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5. Slow Internal Decision-Making

For many organisations, especially:

• Hotel groups
• Golf clubs
• Multi-site operators

EV charging decisions involve multiple stakeholders.

Projects stall when there is:

• No clear proposal
• Uncertainty around ROI
• Lack of technical understanding

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6. Confusion Around EV Charging Grants and Funding

Many businesses assume EV charging requires large upfront investment.

In reality, EV charging grants, funding schemes, and fully funded installation options can significantly reduce costs.

The challenge is:

• Knowing what funding is available
• Understanding eligibility
• Managing the application process
• Coordinating everything alongside installation

Without support, this can quickly become another reason projects stall.

Example: Holiday Inn Express

Holiday Inn Express partnered with Connekt to deliver a fully funded EV charging solution, removing the financial barrier that often delays projects.

By managing the funding process from start to finish, Connekt helped the hotel introduce EV charging without the complexity or upfront capital investment typically associated with infrastructure upgrades.

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How to Avoid Your EV Charging Project Stalling

If you’re planning to install EV chargers at your business, follow these steps:

✔ Start with your site, not the technology

Understand:

• Customer behaviour
• Dwell time
• Operational needs

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✔ Get clarity on costs and ROI early

Look at:

• Installation costs
• Running costs
• Revenue opportunities
• Available funding

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✔ Choose a tailored EV charging solution

Avoid generic proposals—focus on what fits your business.

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✔ Work with a fully managed EV charging provider

A complete solution should include:

• Site surveys
• System design
• Funding support
• Installation
• Ongoing maintenance

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Final Thought: EV Charging Doesn’t Need to Be Complicated

EV charging projects don’t stall because they’re unnecessary.

They stall because they feel:

• Too complex
• Too unclear
• Too risky

With the right approach, installing EV chargers can be straightforward, cost-effective, and highly beneficial for your business.

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Speak to Connekt About Your EV Charging Project

At Connekt, we specialise in fully managed EV charging solutions for hotels, leisure venues, and commercial properties.

We handle:

• Consultation and site assessment
• Funding and grant applications
• Installation and commissioning
• Ongoing support and maintenance

👉 Speak to Connekt today to start your EV charging project, without the headache.

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