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Hotels & Hospitality

Powering Rural Tourism with On-Site EV Charging

Introduction

One of Scotland’s first agri-tourism businesses, Morton of Pitmilly Countryside Resort is set within 150 acres of peaceful farmland and woodland near Kingsbarns, just outside St Andrews.

Offering award-winning accommodation across 16 holiday homes, alongside a wide range of leisure facilities including a swimming pool, sauna, gym, wellness therapies and tennis centre, Pitmilly provides a complete countryside escape for guests seeking relaxation and outdoor experiences.

As guest expectations evolved, the resort partnered with Connekt to introduce on-site EV charging, supporting sustainable travel and enhancing convenience in its rural setting.

The Challenge

With more guests travelling by electric vehicle, Pitmilly had seen a growing number of enquiries about EV charging availability.

Key considerations included:

  • Meeting increasing guest demand for EV charging
  • Supporting sustainability and green tourism goals
  • Overcoming the lack of nearby public charging infrastructure
  • Providing a solution suited to multi-night stays
  • Ensuring installation could be completed with minimal disruption

Given the rural location — with the nearest alternative charging points several miles away — on-site charging was not just a convenience, but an essential addition to the guest experience.

“Our guests have been asking about EV charging at Pitmilly for some time, so we knew it was important to meet this growing demand. We are delighted with the EV chargers installed by Connekt. Despite severe winter weather on the day, the installation was completed efficiently and with minimal disruption to our guests and day-to-day operations. The guidance and support provided by Connekt throughout the process has been excellent, making the entire experience smooth and positive. Introducing EV charging at Pitmilly is an important step in strengthening our commitment to sustainability and green tourism in our rural setting. With the nearest alternative charging points several miles away, guests greatly value the convenience of being able to charge on-site. As most stays are for a minimum of two nights, the option of overnight charging is ideal for guests, whilst local visitors appreciate the option of a fast charge top-up.”

Eilidh Smith, Director - Morton of Pitmilly Countryside Resort

The Solution

Connekt delivered a tailored EV charging solution aligned with Pitmilly’s rural setting and guest behaviour.

The installation included:

  • 2 × Rolec Securicharge units
  • 22kW AC charging capability
  • Reliable destination charging for overnight and extended stays

The solution was designed to support:

  • Overnight charging for guests staying two nights or more
  • Convenient top-up charging for local visitors

Despite challenging conditions — including severe winter weather on the day of installation — the project was completed efficiently, with minimal disruption to guests and day-to-day operations.

Throughout the process, Connekt provided clear guidance and support, ensuring a smooth and well-managed installation from start to finish.

The Impact

The addition of EV charging has delivered meaningful benefits for both guests and the business:

  • Convenient on-site charging in a rural location
  • Reduced reliance on distant public charging infrastructure
  • Enhanced guest satisfaction and overall experience
  • Stronger positioning as a sustainable, eco-conscious destination
  • Increased appeal to EV-driving travellers

With most guests staying for multiple nights, the ability to charge overnight has proven particularly valuable, while local visitors benefit from accessible top-up charging.

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Conclusion

By partnering with Connekt, Morton of Pitmilly has successfully introduced EV charging that complements its rural setting and guest experience.

The installation supports sustainable travel, enhances convenience, and reinforces the resort’s commitment to green tourism — ensuring Pitmilly remains a forward-thinking destination in an evolving travel landscape.

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